BizMums Creating Identity image

Creating Identity

Once you've completed the Getting Started steps, the next thing is to work out how you want everything to look - your business identity. Sounds easy, right?! Let's get started.

Identity and branding

Unless you're a marketing or design expert, you may think identity, branding and logo design are all the same thing - but they're not. At a very basic level - it's to do with how you present your business to the world. Here's a brief outline of the differences:

Here are some links to further explain, and to get you thinking about how to create your business identity:

Hopefully these articles will set you on track to developing a sound business identity. If you're still not sure, you may like to consider sourcing a professional marketing company to help get it right.


Choose a colour scheme

Colour matters. It captures attention and can send a powerful message. Different colours provide a different "feel", so it is really important to get the right colour scheme for your business identity.

Here are some "colourful" links which may be useful:

If you're still not sure about the best colour scheme for your business, consider contacting a graphic designer to help you get it right.


A logo is more than just a fancy icon. It reflects your brand and it should inspire trust, recognition and admiration for your company, so it's important to get it right.

Here are some good articles to help get you started:

If you're still unsure about successfully creating a logo, consider contacting a graphic designer.


Stationery, business cards, signage and advertising

Once you've organised colours, logos and claimed your online places, it's time to work on the offline component of your business identity. This may include:

Most of these items can be arranged via your local printing company, a franchise such as Snap, Officeworks, or online using a company such as Vistaprint.


Well done! You're well on the way to establishing your business identity. The next thing to consider is your business' online presence.

Ready? Click here to continue.